Aiteo partnership, landmark football sponsorship deal – Pinnick

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Nigeria Football Federation President Amaju Pinnick has described the Federation’s recently signed sponsorship deal with Aiteo Group as  a ‘heartwarming landmark’ in the history of football sponsorship in Nigeria.

The deal which confers on the Aiteo Group the title of Official Optimum Partner of the NFF is valued at N2.5 Billion as confirmed by the Football Federation.

A statement on the football body’s website informs of Pinnicks happiness as the cash injection is expected to help the cash strapped NFF cater for national team coaches at all levels.

This is a heartwarming landmark in the history of football sponsorship in Nigeria. I am very happy that a critical area of our expenditure is being taken care of by this agreement” Pinnick is quoted as saying.

The partnership, which is the first in-country sports sponsorship for the Aiteo Group, is expected to take effect from the 1st May 2017, and has an initial option of a one-year extension.

NFF’s Director of Media and Communications, Ademola Olajire also present at the signing ceremony was of the opinion that the partnership will do plenty in promoting Nigerian football.

“This is a long awaited injection of funds the NFF has earnestly yearned for. We are convinced that we are turning a new chapter in Nigerian Football with this agreement in place.

“As Aiteo Group is breaking grounds in all spheres, we share a vision of excellence to promoting the delight of football –loving Nigerians,” said Olajire.

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About Carl Orakwue 33 Articles
Sports analyst, writer and presenter.

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