League Management Company (LMC) and Nigeria Television Authority (NTA) have, on Thursday, signed a broadcast production agreement for the production and distribution of Nigeria Professional Football League (NPFL) match content.
The deal, which was assented by both the Director-General of NTA Mallam Yakubu Ibn Mohammed and LMC chairman Alhaji Shehu Dikko, will see the two companies synergize and establish a private broadcast production company that will produce and distribute NPFL content to broadcast right owners.
“The company which shall be operated as a private, commercial venture will leverage its operations on the huge infrastructure, technical and human capacity and equipment of NTA spread across the country. The equipment includes very high grade eight Outside Broadcast (OB) Vans specially designed for football and sports coverage, which had been acquired by the Federal Government at huge cost,” an official statement read.
The statement then assured that : “as from next season of the NPFL, Nigerians are, therefore, assured of the enjoyment of high quality football matches to be produced by the independent media services company for distribution, sales and broadcast across all media platforms on a domestic and global basis.”
This bold and innovative step will put NPFL on the enlightened path that has been treaded by top European Leagues like partner La Liga and the most watched League in the world, English Premier League, that assert control over production and distribution of their broadcast content.
LMC noted it will assist NTA in ensuring the modernity of their equipment and also the quality of content is globally competitive.
“The operation of the company, as envisaged will rely on the services of international technical partners and
domestic expertise to provide the much needed vehicle for the production of high quality programmes and events for broadcast in the sports and entertainment industries. This model is in keeping with proven international best practices in sports content production,
distribution and broadcast,” the statement read further.
It should be noted that prior to this landmark agreement, NTA has agreed to broadcast for the first time a NPFL match; Elkanemi Warriors against Mountain of Fire Miracle Ministry stated for 4pm on Sunday.